READING DRAFT SODA
creative strategy. branding. social media. print. digital.
Reading Draft Soda has found a unique approach to creating well crafted soda. Their technique involves extending the carbonization process to two full days to help create a full body and smooth feel for their soda. With this ethos, a campaign motto summarized by “Taste the Slow” was developed. This mission was not only to create awareness of the brand and it’s slow brewing process but also to celebrate it and all things easy.
Leading my team of colleagues we created a sophisticated feeling campaign.
Logan Burke - Designer
Tyler Long - Designer
Collin Siebener - Designer/Photographer
#tastetheslowmo is a social media campaign for Reading Draft Soda that would encourage viewers to make their fast-paced life slower by capturing fun and engaging moments in their life and slowing them down for all to see.
A modernized repackaging was pitched with this campaign: offering a still industrial style but with a more contemporary feel. Taking advantage of the hand done feeling radiating from dover-style etchings mixed with typeface "Duke" created a more current attitude. The use of old imagery in the images also helped echo the idea of taking life slowly by holding homage to the past.