Identity & Branding

Gates of the Arctic is one of, if not the, most unique parks in the entire National Park System. Being both a visitor's attraction and a preservation for the indigenous folk who already live there,it must maintain a steady balance of wonder and sufficiency. While creating an identity to make the park standout from it's brothers and sisters, native artwork was in constant reference.

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 A key use of symbolism was woven into the icon to better represent everything the park carries with it. 

A key use of symbolism was woven into the icon to better represent everything the park carries with it. 

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The thick black borders and reserved use of color felt similar to the idea of a self-sufficiency lifestyle that the natives follow.


Sketchwork