Bells on Bears
“Immature. Inquisition. Joy.” These are the three words Jake Bear used to describe how he felt about home-brewing. A chemical engineer paired with Thomas Bell, a bit of a maverick in the kitchen, they have begun their journey in micro brewing. Bells on Bears focuses on spontaneity and creating beers that people did not know they wanted. This allows them to create small batches in a constant rotation rather sticking to one featured flavor.
When it came to creating the look and feel of the brewery, two words came stood out: “cartoon” & “vintage”. The overlap we found was with old-style university mascots. With the founders being college friends, the theme felt natural. Memories and inside jokes of the two helped install the personality of the brand.