58 Plus

58 PLUS

If millennials hate anything more than being politically active, it is missing out. FOMO (or Fear of Missing Out) is a huge motivator for the life experiences in the 18-34 age range. So how do you make the largest generation in the world care about the upcoming general election? By creating the most exclusive, most sought out musical event ever.

Concept created in collaboration with another colleague.

Malia Balas - Designer