GATES OF THE ARCTIC
Alaska is the final frontier of the United States. Frigid and unforgiving, those who forge onward into this wilderness state seek to develop their self sufficiency and break away from society. Gates of the Arctic not only serves as a national preserve for the culture that lived decades before the park was established but also as a landmark for the Arctic Circle. This identity is a deep pool of symbolism to properly demonstrate how beautiful and unique a park like this is. With a hand done approach, great sensitivity was taken when emulating the art style of Native Alaskans.
*photos used were for educational purposes only
Music is an internal process. It is able to take out emotions and swirl them around into a brand new concoction we may have never experienced before. Using surrealist style photography to eliminate the faces of listeners with found materials, a sense of music can be found literally pouring out of the listeners. The viewer is then asked if they are feeling the music that they enjoy or are they just simply listening to it.
While working on the content team at Content Watch LLC, I was given a fair amount of projects to help the launch of their new startup "Zift". Zift is a digital parenting resource to help parents better understand why their children are sticking their tongues out at their smartphone. A wealth of knowledge for the latest apps and online trends is at the parents disposal. For most of my stay, I was creating concepts for assets that would be used on Zift's multiple social media pages.
READING DRAFT SODA
Reading Draft Soda has found a unique approach to creating well crafted soda. Their technique involves extending the carbonization process to two full days to help create a full body and smooth feel for their soda. With this ethos, a campaign motto summarized by “Taste the Slow” was developed. This mission was not only to create awareness of the brand and it’s slow brewing process but also to celebrate it and all things easy.
Leading my team of colleagues we created a sophisticated feeling campaign.
Logan Burke - Designer
Tyler Long - Designer
Collin Siebener - Designer/Photographer
If millennials hate anything more than being politically active, it is missing out. FOMO (or Fear of Missing Out) is a huge motivator for the life experiences in the 18-34 age range. So how do you make the largest generation in the world care about the upcoming general election? By creating the most exclusive, most sought out musical event ever.
Concept created in collaboration with another colleague.
Malia Balas - Designer
ROBIN HOOD FOUNDATION
CEOs and corporate board members get a terrible rap due to the previous recession and housing market collapse. A presumed atmosphere of apathy to the working class seems to loom over their heads like a stormy rain cloud. However, the Robinhood Foundation is made up of those one would last expect to give back: CEOs. To clear the air of “corrupt men at the top”, the Robinhood Foundation is dressing up these CEOs like superheros to show readers that not every businessman is in it for the money. These pseudo-fashion ads also allow awareness of the organization to spread.
Children have the craziest ideas bubbling around inside their heads, and they are not afraid to speak about them either. It is with ideas like these that Lego hopes to change the future. By employing these children into the Lego Store to work as engineers, they hope to allow the kids to inadvertently develop solutions to problems plaguing the United States. Call for registration posters and a launch site to inform those interested were created to help draw in traffic to the Lego Store.
ESSENCE FINE ARTS & LITERARY MAGAZINE
An annual printed gallery that serves to curate the work of budding talent from writing and visual art students. To keep a focus on the art work and literature, a clean-cut layout was developed to avoid any distractions. The cover uses the powerful visuals to capture the attention of passers by and immediately entice them into picking the magazine due to its almost mysterious nature.
This magazine was worked on as a team effort.
Kate Clair - Design Advisor
Mary Kate Henry - Designer
Lucus Houle is a high end brand of athleisure wear fashion based in London, England. Originally starting as a crowd-sourced sneaker designer, the company rapidly expanded with their take on how the fashion industry should operate. Now ending their fiscal year of 2019, the company wanted to take a look back on their roots while appreciating all the success their company made this year. A simple, clean layout was used to reflect how simple their ahtleisure wear is but can still be mixed and matched to create very dynamic and ingenious outfits.
*all photos used are for educational purposes only